Project Summary

BrightSpace Home Cleaning had built a solid one-time cleaning business through referrals and Facebook posts but they weren’t getting enough repeat clients or upsells for their deep clean and move-out services. Their website was slow to load, lacked service-specific pages, and didn’t offer online booking. Ads were being run sporadically, with no clear targeting or call tracking.Klarus AI stepped in to segment their services, highlight their most profitable offers (deep cleans and move-outs), and build a brand identity that communicated care, consistency, and professionalism. We launched a campaign targeting high-income zip codes, families, and renters preparing for move-outs — with tailored landing pages and a frictionless booking experience.Within 6 weeks, BrightSpace’s bookings increased by 3.2X, repeat customer signups grew by 47%, and their cost per qualified lead dropped to $29. Their most valuable win? A new referral funnel from real estate agents, built into the post-cleaning follow-up emails.

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