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RapidFlow Plumbing approached us after struggling with a poorly structured Google Ads campaign that was generating irrelevant leads and wasting budget. Their cost per lead had ballooned to over £180, mainly from generic plumbing keywords that attracted unqualified traffic.
We quickly identified the root issues: misaligned keywords, a lackluster landing page, and a generic Google Business profile. Within just four weeks, Klarus AI rebuilt the campaign from the ground up focusing on high-intent emergency drain services, redesigning the landing page to prioritize urgent conversions, and optimizing their local presence.
The result? Their cost per conversion dropped by 57%, going from £180 to just £76 per lead. At the same time, lead volume doubled within the first 30 days, and phone calls from the right kind of customers urgent, local, ready-to-buy started coming in daily.
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