FreshNest Cleaning Co. had built a loyal local customer base through referrals and Yelp, but they hit a wall when trying to scale. Their website was slow, outdated, and not designed to convert traffic into bookings. They had no Google Ads running — and had never tapped into the demand for recurring cleaning services during the post-holiday cleanup surge.
Klarus AI came in with a dual-strategy approach: a fast, SEO-optimized landing page focused on “weekly” and “biweekly” cleaning services, paired with a clean and friendly Google Ads campaign that targeted busy families and working professionals in key zip codes across Denver.
Within just 7 weeks, FreshNest saw a 5X increase in online bookings, with their average cost per lead dropping to $31. More impressively, 60% of new customers signed up for recurring cleaning plans — creating predictable, monthly revenue streams.