SwiftShield Pest Experts came to us with a clear problem: they were running ads but couldn’t break past $120+ per lead. Their ad copy sounded generic, and they weren’t showing up for searches that mattered — like “same day cockroach removal Phoenix” or “child-safe pest control near me.” Worse, they were sending traffic to their homepage instead of a service-specific landing page.
Klarus AI overhauled the entire structure: new campaigns for top-performing pests (roaches, bed bugs, termites), keyword segmentation by urgency, and ad copy emphasizing fast service and safety for kids and pets. We also built a high-converting landing page with live call tracking and testimonials.
The results were immediate: CPL dropped to $48, SwiftShield started getting 3X more weekly leads, and their conversion rate jumped from 6% to 22% within 6 weeks.