SwiftRepair Appliance Services built its reputation on same-day callouts for urgent appliance issues — but their online funnel didn’t reflect the speed and reliability they offered. Their Google Ads were competing with large national firms like AO and Currys, and mobile visitors were bouncing due to slow load times and poor call-to-action visibility.

Klarus AI rebuilt their local funnel around high-intent, emergency keywords such as “same day oven repair Birmingham” and “urgent fridge repair near me.” We developed a mobile-first landing page with an instant call button, live technician availability banner, and location-based trust signals (like ‘Birmingham’s Most Rated on Trustpilot’). We also set up ad scheduling to prioritise morning and lunchtime searches — the hours most emergency leads converted.

In 4 weeks, SwiftRepair achieved a 54% increase in emergency service bookings, with a cost per lead reduced to £28 (down from £61), and a call-to-booking conversion rate of 39%.