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CoolMaster HVAC came to us right before the start of peak summer season but their ad strategy wasn’t ready to handle the surge in demand. Their campaigns were outdated, lacked geo-targeting, and weren’t highlighting their biggest selling points like 24/7 emergency support and certified technicians.
Klarus AI stepped in with a time-sensitive strategy: we launched a 6-week sprint to overhaul their PPC campaigns, align messaging with seasonal urgency, and optimize their mobile landing experience for speed and conversions. We also implemented call tracking and synced their campaign with their booking software.
By the end of the sprint, CoolMaster saw a 3.4X return on ad spend, with an average cost per lead of $42, down from $96. Phone calls increased by 172%, and 40% of those leads converted within the first call a direct result of better targeting and more trust-driven messaging.
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